Rachel Send, Marketing Strategist

By Katy Atkinson We spoke with Rachel Send about the role of research in creating inspiring non-profit brands. Rachel is currently working at Scott Allen Creative as a copywriter and project manager. On top of her other roles Rachel also conducts face to-face interviews that help her uncover meaningful brand insights for her clients. For... Continue Reading →

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Elicia Davis, Project Manager

by Christine Melvin We spoke with Elicia Davis of Freshwater Digital to learn more about what it means to be a Project Manager. Elicia used to work in the sales department of Freshwater, but saw the need for a Project Manager at the agency. She is currently the only project manager at Freshwater. In this... Continue Reading →

Stephanie Holmes, Social Media Management

By Nikki Schroeder We spoke with Stephanie Holmes to get the scoop on Social Media Management and Brand Marketing. Currently, Stephanie Holmes holds the position of Senior Brand Marketing at Chacos, formally responsible for Social Media Management at Chacos. In her new position of Brand Marketing, Stephanie is able to work on strategy and brand... Continue Reading →

New Year, New Beginnings

We hope that this past year has been nothing but amazing to our fellow Grand Valley Lakers! While we know that Ad Club has been off to a slow 2019 (two events have been cancelled), our events continue to drudge steadily forward. After a hefty hiatus the blog is back as well! A new year... Continue Reading →

Speed Mentoring

Way back when on Wednesday November 14th, Grand Valleys Advertising Club hosted our annual Speed Mentoring event. We had 18 amazing professionals come out and talk with our members. What did they talk about? Absolutely anything and everything to do with Advertising. Hosted by Grand Rapids Brewing Co. some would argue that the drinks were... Continue Reading →

Graphic Design Workshop

By Christine Melvin On October 23rd, GVSU Advertising Club hosted their second annual Graphic Design workshop. Chris Fredricks, Visiting Professor of Graphic Design, led this years workshop. The event was focused on better understanding design, and how to talk about design. Fredricks started his talk with a rather bold statement, Design is Everything. He made... Continue Reading →

Advertising in Social Media

by Amanda Howard Where would we be without social media? More importantly, where would advertising be without social media? The textbook definition of social media is "websites and applications that enable users to create and share content or to participate in social networking" We understand this more simply as the Big 4: Snapchat, Facebook, Instagram,... Continue Reading →

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