When it comes to any major holiday, advertisers are always going to find ways to fit their product into the theme of the holiday. People often think of chocolate, eggs, and the famous Easter bunny when it comes to Easter. These are essential themes for most advertisements during this time of the year, and it’s more than just candy brands advertising. Let’s take a look at some of the most creative Easter campaigns to come out recently
Deliveroo and Game of Thrones
A most unexpected collab but a welcome one! Deliveroo is an online food delivery service primarily in the UK, and in 2019 they did a collab with the hit show Game of Thrones. For a limited time, people were able to buy their very own dragon eggs, modeled exactly like Daenerys Targaryen’s dragon eggs in season 1. The eggs were made of chocolate and were about 8 inches tall. This promo was especially prevalent because they rolled this out not only during Easter time but during the air of the show’s final season. Talk about Eggcelent timing!
Hop into IKEA!
IKEA has it all. For adults, this store is more of an amusement park, and during Easter, it’s a place filled with free family fun! From egg hunts and decorating IKEA is the place to be during Easter, but if I told you you could also build your own 3D chocolate easter bunny? Yeah, that would get me into the store too. This very on-brand marketing strategy combined a famous aspect of the holiday with IKEA’s own build-what-you-buy strategy.
ALDI’s Easter is for Everyone
Who said Easter was just for the kids? ALDI’s decided to put something with a bit more of a kick in their Easter eggs. Alcohol. In 2020 ALDI sold two eggs, with one being filled with Jin and Tonic and the other with Prosecco. Their whole notion was to show that Easter is for everyone and that adults can enjoy the contents of their Easter eggs too.
These are just three of the most unique and fun Easter campaigns to come out, and we think they deserve some spotlight. What do you look forward to the most during Easter time? If you could make your own Easter campaign, what brand would you choose to do it for, and what would you do?
By; Anthony Chavira
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