Amazing Advertising Resources – Take Advantage of the Quarantine

These last few weeks have been odd, for obvious reasons. Being locked in your home can be very boring and unproductive, but we should think of this as an opportunity. Even with our online classes, the quarantine should give us students some well deserved free time.  But we should use this time to our advantage,... Continue Reading →

An Interview with Randy Borns – B2B Marketing

By Richard Doyle This Thursday the 12th, we will have the pleasure of having Randy Borns come in for the next meeting. Located in Room 176 in Lake Ontario Hall at 6pm. This is a visit you don’t want to miss. Don’t believe us? Well, hear what Randy had to say in this interview and... Continue Reading →

Recap of Our Meeting with Jeff Joanisse

By: Ryan Baldwin At our last meeting, we were honored to host Jeff Joanisse, the founder and creative director of Th3rd Coast. Jeff has a unique view of advertisements. Clients hire Th3rd Coast to make augmented and virtual reality experiences. Their products range from interactive advertisements to developing training programs for XR experiences. A main... Continue Reading →

An Interview with Jeff Joanisse

By: Griffin Platto This Thursday, we have the exciting opportunity of welcoming Jeff Joanisse to Room 176 in Lake Ontario Hall. For a brief introduction, Jeff Joanisse is the co-founder, creative director, and executive producer at Th3rd Coast in Grand Haven. To prepare for the meeting, take a look at some of the questions I... Continue Reading →

Super Bowl Debrief

By: Griffin Platto So, you've had two weeks to think about the Super Bowl. From the duds to the heartwarming ones to the funniest you've ever seen, now it's time to figure out where they land in the best of the night. Is it Baby Nut? Or what about the Google ad? With the budget... Continue Reading →

Advolution – Ancient Rome!

(Graphic Credit: Selena Alvarado) By: Richard Doyle Welcome to the start of a brand new series - Advolution! We'll be looking back at all sorts of advertising throughout history. All the way from Ancient Rome to the modern day! You can see how it's evolved over time, but also see how it's remained the exact... Continue Reading →

Professor Panel Recap

By: Ryan Baldwin Last night during our Professor Panel, we were able to gain insights from our very own GVSU professors on how they view the world of advertising. One big takeaway from the event was hearing about their journey into the world of advertising and public relations. There were two common themes of how... Continue Reading →

Professor Panel

By: Griffin Platto Ever wonder what professors do in their free time? Or, what type of jobs they've had in the industry? Our Professor Panel is the perfect time to get some answers. We have a powerhouse of a panel eager to give a little bit about what they know, what they've done, and how... Continue Reading →

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