“The reptilian brain always wins.” ~ Dr. G. Clotaire Rapaille GVSU Advertising Club is hosting a jaw dropping speaker this Thursday night, April 7 at 6:00 PM. Dr. G. Clotaire Rapaille is a psychologist & expert on consumer behavior and he will be discussing advertising, consumer behavior and the digital future. His talk will be... Continue Reading →
I started getting intrigued by the National Student Advertising Competition from Robin Spring, when she talked about it in February 2021 during an Advertising Club executive board meeting. Everyone on the team that was also on the executive board was encouraging everyone to get involved and be a part of it! I honestly had no idea... Continue Reading →
What is the National Student Advertising Competition Team anyway? Perhaps you’ve heard of the National Student Advertising Competition (NSAC) team and can’twait to apply. (The application is finally here!) Maybe you are NSAC curious. Or, it’s entirelypossible you’ve never heard of NSAC and wonder, what the heck? Whatever the case, let’s talkabout this cool opportunity!... Continue Reading →
Why did I choose Ad/PR? Well, to say it was an easy choice for me would be stretching the truth. I was undecided for my freshman and sophomore year before being required (by my father) to finally make a decision. During this time in my first two years, I tossed back different majors in my... Continue Reading →
By Selena Alvarado For our next meeting this Thursday we will be joined by Adam Rice, Design Director at Wit and Craft! Let's take a sneak peek into what we have in store for the meeting and see what we can expect to learn more about. I'm sure you're familiar with the roles of creative... Continue Reading →
Consumers spent $8.05 billion on Halloween last year and are expected to spend $10.14 billion this year. If you’re not spookifying your ads this fall, chances are you’ve been asleep as long as Dracula. So, how do you draw these ghouls and goon’s attention to your brand? All the best Holiday campaigns have the same... Continue Reading →
This Thursday at 6 pm in Lake Ontario Hall 174 (Or Zoom! Find the link at the bottom), we will be having our speaker panel! Three professionals from the advertising industry will be joining us, all of whom are GVSU Alumni! All are focused on the strategic side of advertising but each is unique in... Continue Reading →
Scroll, pause, scroll, pause. As we know our world today, we are blinded by the ads our social media and networks present us with. The more we scroll, the more advertising we see. We may think we know exactly when we see advertisements on our socials or when something is trying to be sold to... Continue Reading →
By Robin Spring “Creativity is intelligence having fun.” Einstein may or may not have said this, but no matter. The saying encapsulates what I love about advertising. It’s zesty. It’s piquant. It’s energetic. Advertising integrates right brain, left brain thinking. Problem solving at its best. Advertising marries individual cogitation and radical collaboration. It’s art. It’s... Continue Reading →
The 2020-2021 school year has been one to remember (or try and forget), but whatever your disposition, Ad Club thinks there have been some bright parts worth looking back on. Inside the club, and out. None of us were quite prepared to spend a whole year glued to a screen for our classes, but as... Continue Reading →
Because things get real, real fast 