Looking to join the E-Board? Whether you’re new to Ad Club or have been a member for years, we would like to welcome anyone to join! Being a part of the club has many benefits including meeting new people, building important connections that could lead to internship and job opportunities, and learning more about the... Continue Reading →

It’s the loveliest time of the year. Holidays always bring the best out of advertising. With the Superbowl and Valentine’s Day falling in the same few days, this week is an advertiser’s dream. Valentines day is one of the biggest consumer holidays worldwide, next to Christmas. This is the time to catch all of the... Continue Reading →

Being a student in the competitive marketing and advertising field can be scary. In a competitive field, it is important to do things that will help you gain experience, a unique opportunity to stand out on your resume, and build connections with your peers and professionals. It might seem overwhelming at first, but I have... Continue Reading →

Did you get a chance to see Hayley Lerg last week? If not, don’t worry. We will be diving into everything Hayley spoke about last week! Hayley is currently a UX/UI designer at Ralph Lauren. Before landing her dream role, she had to work at a few different places to find out what she liked.... Continue Reading →

By: Jess Hubbard Finals week is the one thing college students look forward to every year (said no one ever)! Luckily for me as a senior in college, I have taken many exams, written extensive research papers and presented numerous group projects! Over the years I have learned the best ways to get over a... Continue Reading →

This Thursday at Ad Club we will be hearing from Derek Arguello, GVSU alum and Marketing Communications Manager at Microsoft. In preparation for this week's conversation, Derek went to LinkedIn and asked what marketing students wanted to know about the industry. He landed on the topic of what makes a valuable employee and more on... Continue Reading →

Thanksgiving is over, but it’s not too late to look at some of the best Thanksgiving ad campaigns from over the years. Thanksgiving is the one time of year when you can eat as much food as your heart desires without feeling guilty. You might decide to go for the mashed potatoes or even go... Continue Reading →

Let’s talk. Having college come to a fast close is hard. Like, really hard. I’m about 5 months out from having to figure out my post-grad plans. It doesn’t help that oftentimes we aren’t sure what to expect of a full-time job. This is where internships can be extremely helpful. In the Grand Valley Ad/PR... Continue Reading →

Who’s ready for our guest speaker this week? Spencer Thomas, the Paid Media Director at Evenbound Marketing and Advertising, will be coming to Grand Valley State University to speak to Ad Club about his work as well as paid media in general. He will also be giving tips and advice for students who are interested... Continue Reading →

What’s your favorite Halloween-themed ad? As the spooky season comes to a close, I’d like to share a couple of my favorite Halloween ads from the past and dive into how this holiday can help brands spice up their advertising strategies. Pepsi vs. Coke This ad is poking fun at Coca-Cola by illustrating how "scary"... Continue Reading →