What We Learned From Meijer’s Corporate Tour

By: Ryan Baldwin On Friday, February 14th, we were fortunate enough to tour Meijer’s national headquarters. The club members had very high expectations, alongside a great deal of curiosity. Thanks to Tim Scarpino, all our questions were answered, and expectations met. The tour started when Mr. Scarpino greeted us in the lobby and then took... Continue Reading →

Super Bowl Debrief

By: Griffin Platto So, you've had two weeks to think about the Super Bowl. From the duds to the heartwarming ones to the funniest you've ever seen, now it's time to figure out where they land in the best of the night. Is it Baby Nut? Or what about the Google ad? With the budget... Continue Reading →

Advolution – Ancient Rome!

(Graphic Credit: Selena Alvarado) By: Richard Doyle Welcome to the start of a brand new series - Advolution! We'll be looking back at all sorts of advertising throughout history. All the way from Ancient Rome to the modern day! You can see how it's evolved over time, but also see how it's remained the exact... Continue Reading →

Professor Panel Recap

By: Ryan Baldwin Last night during our Professor Panel, we were able to gain insights from our very own GVSU professors on how they view the world of advertising. One big takeaway from the event was hearing about their journey into the world of advertising and public relations. There were two common themes of how... Continue Reading →

Professor Panel

By: Griffin Platto Ever wonder what professors do in their free time? Or, what type of jobs they've had in the industry? Our Professor Panel is the perfect time to get some answers. We have a powerhouse of a panel eager to give a little bit about what they know, what they've done, and how... Continue Reading →

Ben Kaluski: The Business Side of Advertising

By: Griffin Platto Welcome back, members! We hope everyone had a wonderful holiday break. As we are all getting back into the swing of new classes, new professors, and new books to buy, one thing remains true—a great Advertising Club meeting is happening this Thursday with Mr. Ben Kaluski from Freshwater Digital. Freshwater Digital is... Continue Reading →

What’s In-Store for Jake Moore

By: Griffin Platto Talk about a finale— the great Jake Moore is here to end our semester with a branding bang! As our last meeting, this is a way to go out in style! As a GVSU alumnus, Jake Moore will give you some reassuring insights into his many, many experiences in the advertising world. ... Continue Reading →

Speed Mentoring 2019

By: Griffin Platto Now is the time to network! Our Speed Mentoring event is our twist on speed dating just with ad professionals. With an event of this grandeur, there will be a shift in venue— Grand Rapids Brewing Company in downtown GR on Wednesday, November 20, from 6pm-8pm. How the event functions is simple—... Continue Reading →

Let’s Talk Shoppe

By: Griffin Platto Our reverse agency tour was a great success! Rob McCarty, Natalie Topalian, and Zach Guy displayed industry life right from our very classroom seats! From giving a peek into their development process to explaining responsibilities of their position, their "tour" was a welcomed and distinct glimpse inside agency life in Grand Rapids.... Continue Reading →

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