What’s your favorite Halloween-themed ad? As the spooky season comes to a close, I’d like to share a couple of my favorite Halloween ads from the past and dive into how this holiday can help brands spice up their advertising strategies. Pepsi vs. Coke This ad is poking fun at Coca-Cola by illustrating how "scary"... Continue Reading →

I have been a part of Ad Club for four years now, which is crazy to think about. When I joined as a freshman, it was a little early for me to figure out where I was going to intern or go after I graduated. However, the tours and Ad Club in general, have given... Continue Reading →

Coming into college, I thought I had everything figured out. I knew I wanted to become an environmental engineer, save the world with inventions, and attend parties while taking all my classes and living the flashiest college life I could. I thought I had it all figured out, and everything seemed to fit perfectly in... Continue Reading →

Are you ready for our guest speaker for this week? Jackson Ozark, a senior copywriter who works at Havas in Chicago, will be joining us to talk about what he does and how to navigate life after college.  We are all attending GVSU in the hopes of getting a degree, but what comes afterward? Transitioning... Continue Reading →

Are you a big Marvel fan? Do you love music or design? Well, our guest speaker for this Thursday, September 15th, is none other than Seth Henderson! He has provided artwork and props for major films including: Guardians of the Galaxy 2 Avengers 3: Infinity War Spiderman: Homecoming Wandavision And so much more! Seth is... Continue Reading →

Hello! My name is Grace Seymour, and I’m going to be a senior this fall. Believe it or not, I was not an advertising major until the second semester of my junior year. I was initially a criminal justice major who felt stuck and didn’t know what major would suit me best. A law-related career... Continue Reading →

“The reptilian brain always wins.” ~ Dr. G. Clotaire Rapaille GVSU Advertising Club is hosting a jaw dropping speaker this Thursday night, April 7 at 6:00 PM.  Dr. G. Clotaire Rapaille is a psychologist & expert on consumer behavior and he will be discussing advertising, consumer behavior and the digital future.  His talk will be... Continue Reading →

I started getting intrigued by the National Student Advertising Competition from Robin Spring, when she talked about it in February 2021 during an Advertising Club executive board meeting. Everyone on the team that was also on the executive board was encouraging everyone to get involved and be a part of it! I honestly had no idea... Continue Reading →