Graphic Design Workshop

By Christine Melvin On October 23rd, GVSU Advertising Club hosted their second annual Graphic Design workshop. Chris Fredricks, Visiting Professor of Graphic Design, led this years workshop. The event was focused on better understanding design, and how to talk about design. Fredricks started his talk with a rather bold statement, Design is Everything. He made... Continue Reading →

Advertising in Social Media

by Amanda Howard Where would we be without social media? More importantly, where would advertising be without social media? The textbook definition of social media is "websites and applications that enable users to create and share content or to participate in social networking" We understand this more simply as the Big 4: Snapchat, Facebook, Instagram,... Continue Reading →

Interview Tips and Tricks: What You Need to Know

By Nikki Schroeder You’ve made it: your resume sparked your dream company’s interest and your skills are propelling you into the professional world—congratulations! You landed an interview! Need some assistance to ace the interview? Here are some interview tips and tricks to help prepare.   Always Start with Research Who are you interviewing with? Get... Continue Reading →

Design Thinking Workshop

Have you ever had the chance to pitch one of your ideas to a company's CEO? Technically that's what Ad club did on Tuesday October 9th. Grand Valley's Design thinking workshop came in with a specific goal in mind: to help our members creatively solve problems. It was a fun learning experience that explored a... Continue Reading →

Career Compass 2018

Six advertising professionals joined us on Thursday to talk about their jobs in the world of advertising. It turned out to be more than that. It blossomed into a fertile talk of experiences dealing with career switch ups to epic journeys. If you missed it, then there's always next year...…… After students socialized and consumed... Continue Reading →

Graduate Panel 2018

Are you prepared to graduate? This is the question you should be asking yourself as your degree looms closer over your head every single day. What field of advertising will you go into? How will you acquire that first job? What should I be doing to prepare? These are all questions that were answered at... Continue Reading →

The Top 5 Must Read Advertising Books

By Tomas Crawford The advertising industry has been around for over a century and the future looks promising. Ads surround us every day from the moment we wake up to the second we go to sleep. With so much information available and stories to tell, the books about advertising are endless. This probes the question... Continue Reading →

The Start of a New Year

On Tuesday Sept 11th we conducted our first Ad Club meeting of the year. Those in attendance were forced to put up with our silly telephone antics and other shenanigans, but everything turned out okay in the end. Ultimately because of the free pizza and free memberships. Most importantly we welcomed everyone to the start... Continue Reading →

Meet Your 2018-2019 E-Board

The valiant men and women who make it happen. From agency tours to holiday parties, they do it all under the awesome liaison of Professor Robin Spring. We are here to connect members to professional, real world opportunities in Grand Rapids and beyond. We will help you transition from the classroom to the real world... Continue Reading →

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