Blog

Really… Bad… Ads…

By Ryan Baldwin Every advertisement can show us the right and wrong way to reach a campaign’s goal. It’s crucial we study and understand how certain advertisements have succeeded to know what’s effective. It’s also important to learn the ways professionals do their jobs, so we can implement the same skills into our future careers.... Continue Reading →

Featured post

Packaging In a Nutshell

The packaging of a product is one of the most important factors that go into the marketing of a product, yet most of the time the attention and praise go towards the commercials or social media campaigns. Here are some reasons to make you consider how much packaging plays a role in advertising.   1.... Continue Reading →

In-House vs. Agency – What Suits You?

By: Jessica Prestigiacomo So, you want to work in the advertising industry? But do you know what kinds of employers you want to work for? Let’s make it simple. There are two different types of advertising employers you can work for: in-house and agency. Each comes with potential positives and negatives, depending on your preferences.  ... Continue Reading →

Grand Valley’s NSAC Team is Going to Nationals!

It’s with great excitement to announce that our very own Grand Valley NSAC team will be heading to the National Competition! After placing first in their district, then sailing through the semi-finals, they now go on to compete one final time against the seven other finalists in the nation. Let’s congratulate them on their victories,... Continue Reading →

Recap of Our Meeting with Jeff Joanisse

By: Ryan Baldwin At our last meeting, we were honored to host Jeff Joanisse, the founder and creative director of Th3rd Coast. Jeff has a unique view of advertisements. Clients hire Th3rd Coast to make augmented and virtual reality experiences. Their products range from interactive advertisements to developing training programs for XR experiences. A main... Continue Reading →

An Interview with Jeff Joanisse

By: Griffin Platto This Thursday, we have the exciting opportunity of welcoming Jeff Joanisse to Room 176 in Lake Ontario Hall. For a brief introduction, Jeff Joanisse is the co-founder, creative director, and executive producer at Th3rd Coast in Grand Haven. To prepare for the meeting, take a look at some of the questions I... Continue Reading →

Create a website or blog at WordPress.com

Up ↑