The world's sixth largest country, Australia, is located between the Pacific and Indian Oceans. Australia, among most peaceful countries, values freedom, respect, fairness and the equality of opportunity. They continue to drive this home in their advertisement guidelines nationally. Australia is focused on making sure that all kinds of advertising complies with the law, and... Continue Reading →
Digital Trends 2021 Following up from our last blog that took a look at the ad industry as a whole in 2020, we’re going to be looking forward to seeing what trends and changes the industry may face as it evolves everyday. Find out what’s growing and what’s shrinking, what’s working and what isn't. So... Continue Reading →
Four our next stop in taking a closer look at advertising around the world, we arrive in the friendly nation of Sweden! What makes marketing unique in this nation? Read on to find out! The Scandinavian nation of Sweden comprises thousands of coastal islands, rocky mountain plains, and deep forests. This is a country that... Continue Reading →
¡Bienvenidos a España! Are you curious to know what ads are like in Spain? This is your chance. You would think that the same tactics as the United States would apply, but the differences in culture, consumer behavior, and digital trends are what make advertising in Spain so unique. As of 2019, the population of... Continue Reading →
As much as we may want to cast 2020 from our memories, the years’ troubles came with just as many important trends, and the advertising industry would be wise to keep them in mind as this year unfolds. Now that the dust has mostly settled on our now out of date calendars, let’s take a... Continue Reading →
As we continue our journey comparing advertisements across the world, is it important to look at other countries that have the same language as us. England may be one of the most similar countries to America, besides Canada, but does that mean they make ads the same way we do? Of course not, they have... Continue Reading →
It's Christmas time in ad-land. Millions gathering their friends and family, sodas, seltzers and snacks galore to the hallowed TV temple or bar of choice. Poised for attention and primed with alcohol, nearly a third of America will spend the evening of February 7th indulging in the most anticipated game of the year. But trust... Continue Reading →
How do we advertise in new lands? What does it take to make sharp and successful campaigns for towns whose name you don't know how to pronounce yet? Welcome to GVSU Advertising Club’s new blog series, Advertising Around The World, where we take a look at advertising and marketing in different parts of the globe!... Continue Reading →
Do you want to step up your game? Put your advertising skills to the test? Prepare yourself for an internship or your first job? Then consider entering the Addy's! The American Advertising Awards, also known as Addy's, is an annual nation wide advertising competition dedicated to acknowledging various creations in the advertising industry. They have... Continue Reading →
We had an absolute blast here at Ad Club this past semester, with having guest from all over the world join us and engage in a discussion about the industry. We all learned valuable advice, networked, and just had fun! This has been one of the most important times for advertising, so we were so... Continue Reading →
Because things get real, real fast 