The packaging of a product is one of the most important factors that go into the marketing of a product, yet most of the time the attention and praise go towards the commercials or social media campaigns. Here are some reasons to make you consider how much packaging plays a role in advertising. 1.... Continue Reading →
By: Jessica Prestigiacomo So, you want to work in the advertising industry? But do you know what kinds of employers you want to work for? Let’s make it simple. There are two different types of advertising employers you can work for: in-house and agency. Each comes with potential positives and negatives, depending on your preferences. ... Continue Reading →
It’s with great excitement to announce that our very own Grand Valley NSAC team will be heading to the National Competition! After placing first in their district, then sailing through the semi-finals, they now go on to compete one final time against the seven other finalists in the nation. Let’s congratulate them on their victories,... Continue Reading →
By Ryan Baldwin Every advertisement can show us the right and wrong way to reach a campaign’s goal. It’s crucial we study and understand how certain advertisements have succeeded to know what’s effective. It’s also important to learn the ways professionals do their jobs, so we can implement the same skills into our future careers.... Continue Reading →
We all have a dream job, a company that you have been following on Linked-In and Twitter forever now. A company that you’ve set your heart on after graduation, and you have all the qualifications necessary! There's just one problem. They aren't hiring. So what do you do now? Don’t just throw the... Continue Reading →
These last few weeks have been odd, for obvious reasons. Being locked in your home can be very boring and unproductive, but we should think of this as an opportunity. Even with our online classes, the quarantine should give us students some well deserved free time. But we should use this time to our advantage,... Continue Reading →
By Richard Doyle This Thursday the 12th, we will have the pleasure of having Randy Borns come in for the next meeting. Located in Room 176 in Lake Ontario Hall at 6pm. This is a visit you don’t want to miss. Don’t believe us? Well, hear what Randy had to say in this interview and... Continue Reading →
By: Ryan Baldwin At our last meeting, we were honored to host Jeff Joanisse, the founder and creative director of Th3rd Coast. Jeff has a unique view of advertisements. Clients hire Th3rd Coast to make augmented and virtual reality experiences. Their products range from interactive advertisements to developing training programs for XR experiences. A main... Continue Reading →
By: Griffin Platto This Thursday, we have the exciting opportunity of welcoming Jeff Joanisse to Room 176 in Lake Ontario Hall. For a brief introduction, Jeff Joanisse is the co-founder, creative director, and executive producer at Th3rd Coast in Grand Haven. To prepare for the meeting, take a look at some of the questions I... Continue Reading →
By: Ryan Baldwin On Friday, February 14th, we were fortunate enough to tour Meijer’s national headquarters. The club members had very high expectations, alongside a great deal of curiosity. Thanks to Tim Scarpino, all our questions were answered, and expectations met. The tour started when Mr. Scarpino greeted us in the lobby and then took... Continue Reading →
