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Agency Overview – Th3rd Coast

By Richard Doyle Welcome to another series here at the GVSU Advertising Club, this time we will be going over a few different agencies, both in the Grand Rapids are and the world! To start it off we're going to be taking a look at Th3rd Coast Digital Solutions! Who is Th3rd Coast? Th3rd Coast... Continue Reading →

Advolution – The Printing Press

By Richard Doyle The next part of the Advlotuion series is here! Last time we saw some of the first examples of advertising back in Ancient Rome, this time we will be looking at the creation of the printing press and how it revolutionized advertising!  The printing press was invented in 1440 by Johannes Gutenberg,... Continue Reading →

Packaging In a Nutshell

The packaging of a product is one of the most important factors that go into the marketing of a product, yet most of the time the attention and praise go towards the commercials or social media campaigns. Here are some reasons to make you consider how much packaging plays a role in advertising.   1.... Continue Reading →

In-House vs. Agency – What Suits You?

By: Jessica Prestigiacomo So, you want to work in the advertising industry? But do you know what kinds of employers you want to work for? Let’s make it simple. There are two different types of advertising employers you can work for: in-house and agency. Each comes with potential positives and negatives, depending on your preferences.  ... Continue Reading →

Grand Valley’s NSAC Team is Going to Nationals!

It’s with great excitement to announce that our very own Grand Valley NSAC team will be heading to the National Competition! After placing first in their district, then sailing through the semi-finals, they now go on to compete one final time against the seven other finalists in the nation. Let’s congratulate them on their victories,... Continue Reading →

Really… Bad… Ads…

By Ryan Baldwin Every advertisement can show us the right and wrong way to reach a campaign’s goal. It’s crucial we study and understand how certain advertisements have succeeded to know what’s effective. It’s also important to learn the ways professionals do their jobs, so we can implement the same skills into our future careers.... Continue Reading →

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