Blog

Stephanie Holmes, Social Media Management

By Nikki Schroeder We spoke with Stephanie Holmes to get the scoop on Social Media Management and Brand Marketing. Currently, Stephanie Holmes holds the position of Senior Brand Marketing at Chacos, formally responsible for Social Media Management at Chacos. In her new position of Brand Marketing, Stephanie is able to work on strategy and brand... Continue Reading →

New Year, New Beginnings

We hope that this past year has been nothing but amazing to our fellow Grand Valley Lakers! While we know that Ad Club has been off to a slow 2019 (two events have been cancelled), our events continue to drudge steadily forward. After a hefty hiatus the blog is back as well! A new year... Continue Reading →

Speed Mentoring

Way back when on Wednesday November 14th, Grand Valleys Advertising Club hosted our annual Speed Mentoring event. We had 18 amazing professionals come out and talk with our members. What did they talk about? Absolutely anything and everything to do with Advertising. Hosted by Grand Rapids Brewing Co. some would argue that the drinks were... Continue Reading →

Graphic Design Workshop

By Christine Melvin On October 23rd, GVSU Advertising Club hosted their second annual Graphic Design workshop. Chris Fredricks, Visiting Professor of Graphic Design, led this years workshop. The event was focused on better understanding design, and how to talk about design. Fredricks started his talk with a rather bold statement, Design is Everything. He made... Continue Reading →

Advertising in Social Media

by Amanda Howard Where would we be without social media? More importantly, where would advertising be without social media? The textbook definition of social media is "websites and applications that enable users to create and share content or to participate in social networking" We understand this more simply as the Big 4: Snapchat, Facebook, Instagram,... Continue Reading →

Interview Tips and Tricks: What You Need to Know

By Nikki Schroeder You’ve made it: your resume sparked your dream company’s interest and your skills are propelling you into the professional world—congratulations! You landed an interview! Need some assistance to ace the interview? Here are some interview tips and tricks to help prepare.   Always Start with Research Who are you interviewing with? Get... Continue Reading →

Design Thinking Workshop

Have you ever had the chance to pitch one of your ideas to a company's CEO? Technically that's what Ad club did on Tuesday October 9th. Grand Valley's Design thinking workshop came in with a specific goal in mind: to help our members creatively solve problems. It was a fun learning experience that explored a... Continue Reading →

Career Compass 2018

Six advertising professionals joined us on Thursday to talk about their jobs in the world of advertising. It turned out to be more than that. It blossomed into a fertile talk of experiences dealing with career switch ups to epic journeys. If you missed it, then there's always next year...…… After students socialized and consumed... Continue Reading →

Graduate Panel 2018

Are you prepared to graduate? This is the question you should be asking yourself as your degree looms closer over your head every single day. What field of advertising will you go into? How will you acquire that first job? What should I be doing to prepare? These are all questions that were answered at... Continue Reading →

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