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Reverse Agency Tour— Image Shoppe

By: Griffin Platto You've seen the wonders of the Windy City, the greatness of Grand Haven, and now it's time to have the agency tour come to you. For this Thursday, we will be conducting what we like to call a "reverse agency tour"— bringing the agency to the classroom. Better yet, we have the... Continue Reading →

Grand Haven Tour Preparation

By: Griffin Platto For this coming Friday, November 1st, be prepared for a little taste of what Grand Haven advertising agencies are like! With a packed roster of two totally killer agencies, Evenbound and Haven Creative, expect distinct perspectives, informative insights, and good times! To help incite some questions to ask the agencies on our... Continue Reading →

Chicago Trip Highlights

By: Griffin Platto On October 11th, GVSU's Ad Club and PRSSA joined together to tour two Chicago agencies— Havas and Walker Sands. With a big city comes big agencies, and even bigger industry questions to be answered. Of the hours spent in Chicago, here are our takeaways that resonated with us from our wonderful "windy... Continue Reading →

Five Reasons YOU Should Join Ad Club

By: Griffin Platto So, you're thinking about getting into advertising, huh? Well, attending class and getting good grades isn't everything you can do to get in the field! If you are on-the-fence about attending an Advertising Club meeting, here are five quick and simple reasons why you should join! Industry Info Although classes provide a... Continue Reading →

Ad Club’s First Meeting Recap

By: Griffin Platto On August 29th, we kicked off our first meeting by introducing our Executive Board, discussing what to expect in future meetings, and finally, playing our nutty networking game— "Pitch the Thrift." At the core of Ad Club is networking with others, so what better way to break the ice than with a... Continue Reading →

Campus Life Night 2019

By: Griffin Platto And so the year begins. . . On Sunday, August 25, the Ad Club Executive Board gathered at their booth to welcome students to the wonders of advertising, and to inform them of the necessity of networking with professionals through Ad Club. Many flocked to the booth to get more information on... Continue Reading →

Rachel Send, Marketing Strategist

By Katy Atkinson We spoke with Rachel Send about the role of research in creating inspiring non-profit brands. Rachel is currently working at Scott Allen Creative as a copywriter and project manager. On top of her other roles Rachel also conducts face to-face interviews that help her uncover meaningful brand insights for her clients. For... Continue Reading →

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