We hope that this past year has been nothing but amazing to our fellow Grand Valley Lakers! While we know that Ad Club has been off to a slow 2019 (two events have been cancelled), our events continue to drudge steadily forward. After a hefty hiatus the blog is back as well! A new year... Continue Reading →
by Amanda Howard Where would we be without social media? More importantly, where would advertising be without social media? The textbook definition of social media is "websites and applications that enable users to create and share content or to participate in social networking" We understand this more simply as the Big 4: Snapchat, Facebook, Instagram,... Continue Reading →
By Nikki Schroeder You’ve made it: your resume sparked your dream company’s interest and your skills are propelling you into the professional world—congratulations! You landed an interview! Need some assistance to ace the interview? Here are some interview tips and tricks to help prepare. Always Start with Research Who are you interviewing with? Get... Continue Reading →
The valiant men and women who make it happen. From agency tours to holiday parties, they do it all under the awesome liaison of Professor Robin Spring. We are here to connect members to professional, real world opportunities in Grand Rapids and beyond. We will help you transition from the classroom to the real world... Continue Reading →
By Meg Scott After much success with Speed Mentoring 2.0, we decided to bring it back again at the Grand Rapids Brewing Company on March 28! We enjoyed some drinks and indulged in chips & guacamole while meeting with 15 various professionals in the Grand Rapids area. The perfect amount of attendees showed up, allowing... Continue Reading →
By Courtney Lang Approximately 111.3 million people watched the 2018 Super Bowl. Of those millions of people, I would not be surprised if a majority of them were more excited to see the commercials than the actual game. Well, at least all of the advertising and public relations professionals were. Victoria Walenga tweeted, “I only... Continue Reading →
By Evan LaVigne The six-second video format was fairly uncommon just a couple of years ago. Yet, with cultural phenomenon such as Vine, that ballooned up to hundreds of millions of users at its peak, introduced the world to a new format for creativity. Six seconds pushed people to create engaging content that catered to a... Continue Reading →
By Hailey Kilbarger As students, we often wonder how the things we are learning in class are going to help us once we enter the actual workforce. Sure we study “real-world” examples and create campaigns for real products, but when it comes to actually working full-time, there seems to be an ominous fog between the... Continue Reading →
By Dan Goubert Being on GVSU Advertising Club’s executive board gets you a job. Okay, now that I got that clickbait first line out of the way, I can tell you the truth: being on GVSU Advertising Club’s executive board gets you a career. Yes, not only will any role on the club board afford... Continue Reading →
