Rivka Kawano: A Social Media Superhero

By Alex Knaisel If you’re a college student reading this, then you’ve probably heard your professors call your generation the tech savvy, technologically literate, or social media trendsetters. Before you get too cocky, we’ve met someone who knows a thing or two about making that same social media work for businesses and the real world... Continue Reading →

Facebook Advertising: Quick Tips

By Hannah Ketelhut Jason Dodge from Black Truck Media shared with our members last Tuesday about the benefits of social media advertising - specifically focusing on Facebook. Having a basic knowledge of Facebook advertising will be extremely beneficial for us as students as we enter the industry. Why is Facebook advertising so effective? Jason mentioned... Continue Reading →

Google Analytics: Inside and Out

By Dan Goubert Plenty of students, myself included, would love to land a job at Google. Whether or not we actually land a job there amongst the thousands of daily applicants, Google’s extensive line of web apps and tools will doubtlessly influence our future careers and continued education. While the plethora of digital marketing opportunities... Continue Reading →

Peter Corbett: Setting a New Standard

By Alex Rabideau This past Wednesday, Grand Valley’s Advertising Club had the wonderful opportunity to sit in on one of Peter Corbett’s presentations. If you are in the advertising industry, or want to be in the future, you should know who he is. Acting as the current CEO of iStrategyLabs, Peter and his crew have... Continue Reading →

Inbound Marketing is Taking Over

By Courtney Lang Grand Valley’s Advertising Club had the privilege of having John Heritage from HA speak at our last meeting on Inbound Marketing. Additionally, two Laker Alumni (Ben Johnson and Julianna Grucz) who work with John joined us as well. They discussed the steps of Inbound Marketing and using programs such as HubSpot to... Continue Reading →

Career Compass Recap

By Hannah Ketelhut For those of you who may have missed out on our Career Compass event, we took it upon ourselves to highlight some of the most significant moments of the night so that we could share it with you. This was the first time that this event took place, and it was undeniably... Continue Reading →

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