NSAC: A good overview of the great undertaking

I would wager that most of you are familiar at least by name with NSAC. Whether a current or past teacher mentioned it in passing, or you had friends who have been part of the team, the GVSU National Student Advertising Competition team has quite the reputation.  In the spirit of the District competition coming... Continue Reading →

The Basics of Great Strategy

What is strategy exactly?             Think of strategy as the backbone of your advertising campaign, holding all of the pieces together. It is how you are going to achieve your core objectives, which is why you need a sold idea of what strategy approaches you will include, in order for your tactics, and creatives to... Continue Reading →

Tokyo 2020: The Branding Stuck in Time

As you all might know or guess, the 2020 Tokyo Summer Olympics were postponed due to the pandemic. This brings up an interesting question though. How are they handling that? The Olympics are a very important event for any city hosting it, they predicted it would bring the city of Tokyo $2 billion alone! Not... Continue Reading →

Advertising Around The World: Australia

The world's sixth largest country, Australia, is located between the Pacific and Indian Oceans. Australia, among most peaceful countries, values freedom, respect, fairness and the equality of opportunity. They continue to drive this home in their advertisement guidelines nationally. Australia is focused on making sure that all kinds of advertising complies with the law, and... Continue Reading →

Advertising Around The World: Sweden

Four our next stop in taking a closer look at advertising around the world, we arrive in the friendly nation of Sweden! What makes marketing unique in this nation? Read on to find out! The Scandinavian nation of Sweden comprises thousands of coastal islands, rocky mountain plains, and deep forests. This is a country that... Continue Reading →

Advertising Around the World: Spain

¡Bienvenidos a España! Are you curious to know what ads are like in Spain? This is your chance. You would think that the same tactics as the United States would apply, but the differences in culture, consumer behavior, and digital trends are what make advertising in Spain so unique.  As of 2019, the population of... Continue Reading →

Ads We LV: Super Bowl LV

It's Christmas time in ad-land. Millions gathering their friends and family, sodas, seltzers and snacks galore to the hallowed TV temple or bar of choice. Poised for attention and primed with alcohol, nearly a third of America will spend the evening of February 7th indulging in the most anticipated game of the year. But trust... Continue Reading →

Enter the 2021 Addy Awards!

Do you want to step up your game? Put your advertising skills to the test? Prepare yourself for an internship or your first job? Then consider entering the Addy's! The American Advertising Awards, also known as Addy's, is an annual nation wide advertising competition dedicated to acknowledging various creations in the advertising industry. They have... Continue Reading →

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