Do you want to step up your game? Put your advertising skills to the test? Prepare yourself for an internship or your first job? Then consider entering the Addy's! The American Advertising Awards, also known as Addy's, is an annual nation wide advertising competition dedicated to acknowledging various creations in the advertising industry. They have... Continue Reading →
Ad Club – A Year In Review
We had an absolute blast here at Ad Club this past semester, with having guest from all over the world join us and engage in a discussion about the industry. We all learned valuable advice, networked, and just had fun! This has been one of the most important times for advertising, so we were so... Continue Reading →
Agency Overview – Pentagram
(Image retrieved from: https://www.pentagram.com/) By Selena Alvarado This week we decided to take a look at an agency outside of west Michigan and explore the graphic design side agency, by taking a look at Pentagram. After being founded in London in 1972 they have gone on to become the world’s largest graphic and have moved... Continue Reading →
Derek Walker joins us, sneak peek.
This Thursday we will have the pleasure to hear from Derek Walker, founder of Brown and Browner. Derek is going to be talking about the ad industry, it's history, and it's future. In this blog we're going to learn a little more about Derek and get an idea of what he'll be discussing this Thursday.... Continue Reading →
Why You Should Apply to Ad Club’s E-Board!
By Richard Doyle As you may know we have some positions for the e-board opening up for next semester. This is a great opportunity for you, as being on the board really opens up a lot of doors and really sets you apart from others. Let's see exactly how being on the board can help... Continue Reading →
Agency Overview – LaFleur Marketing
(GV Advertising Club does not own this image .) By Ryan Baldwin Up next in the Agency Overview is LaFleur Marketing! A digital marketing company based in Grand Rapids. Just like other agencies, they are hired by outside companies to assist them with their advertising and marketing needs. However, LaFleur Marketing likes to take a... Continue Reading →
Podcast – The Next Big Thing in Advertising
By Richard Doyle Podcasts companies are growing, and sparing no expenses Spotify has been making a lot of big plays in building up its podcast platform. As you’ve probably heard they made an exclusive deal for Joe Rogan’s podcast in May, for a rumored $100 million dollars. Last week Spotify has yet again continued its... Continue Reading →
In-House vs. Agency – What Suits You?
By: Jessica Prestigiacomo So, you want to work in the advertising industry? But do you know what kinds of employers you want to work for? Let’s make it simple. There are two different types of advertising employers you can work for: in-house and agency. Each comes with potential positives and negatives, depending on your preferences. ... Continue Reading →
Grand Valley’s NSAC Team is Going to Nationals!
It’s with great excitement to announce that our very own Grand Valley NSAC team will be heading to the National Competition! After placing first in their district, then sailing through the semi-finals, they now go on to compete one final time against the seven other finalists in the nation. Let’s congratulate them on their victories,... Continue Reading →
Campus Life Night 2019
By: Griffin Platto And so the year begins. . . On Sunday, August 25, the Ad Club Executive Board gathered at their booth to welcome students to the wonders of advertising, and to inform them of the necessity of networking with professionals through Ad Club. Many flocked to the booth to get more information on... Continue Reading →