Why You Should Apply to Ad Club’s E-Board!

By Richard Doyle As you may know we have some positions for the e-board opening up for next semester. This is a great opportunity for you, as being on the board really opens up a lot of doors and really sets you apart from others. Let's see exactly how being on the board can help... Continue Reading →

Agency Overview – LaFleur Marketing

(GV Advertising Club does not own this image .) By Ryan Baldwin Up next in the Agency Overview is LaFleur Marketing! A digital marketing company based in Grand Rapids. Just like other agencies, they are hired by outside companies to assist them with their advertising and marketing needs. However, LaFleur Marketing likes to take a... Continue Reading →

In-House vs. Agency – What Suits You?

By: Jessica Prestigiacomo So, you want to work in the advertising industry? But do you know what kinds of employers you want to work for? Let’s make it simple. There are two different types of advertising employers you can work for: in-house and agency. Each comes with potential positives and negatives, depending on your preferences.  ... Continue Reading →

Grand Valley’s NSAC Team is Going to Nationals!

It’s with great excitement to announce that our very own Grand Valley NSAC team will be heading to the National Competition! After placing first in their district, then sailing through the semi-finals, they now go on to compete one final time against the seven other finalists in the nation. Let’s congratulate them on their victories,... Continue Reading →

Campus Life Night 2019

By: Griffin Platto And so the year begins. . . On Sunday, August 25, the Ad Club Executive Board gathered at their booth to welcome students to the wonders of advertising, and to inform them of the necessity of networking with professionals through Ad Club. Many flocked to the booth to get more information on... Continue Reading →

Rachel Send, Marketing Strategist

By Katy Atkinson We spoke with Rachel Send about the role of research in creating inspiring non-profit brands. Rachel is currently working at Scott Allen Creative as a copywriter and project manager. On top of her other roles Rachel also conducts face to-face interviews that help her uncover meaningful brand insights for her clients. For... Continue Reading →

Elicia Davis, Project Manager

by Christine Melvin We spoke with Elicia Davis of Freshwater Digital to learn more about what it means to be a Project Manager. Elicia used to work in the sales department of Freshwater, but saw the need for a Project Manager at the agency. She is currently the only project manager at Freshwater. In this... Continue Reading →

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