Ad Club’s Creative Workshop: The Adobe Suite

By Christine Melvin Last week, Grand Valley's Advertising Club was lucky enough to have Ray Cashbaugh stop by to lead a workshop on the Adobe Creative Suite. Ray works for Brilliance Publishing, which is an Amazon-owned company. He started his education at Grand Valley but ended up graduating from Kendall College with a Graphic Design... Continue Reading →

Technology Used in Advertising

By Alex Rabideau If you’re currently getting an advertising degree at Grand Valley State University, then you’ll most likely agree with me that technology isn’t talked about nearly as much as it should be! A large portion of our studies is geared towards: media buying, account management, tactical strategies, and other aspects within the advertising... Continue Reading →

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