Advertising Around The World: Japan

The weird, the wacky, the outright random. When it comes to advertising, Japan is a relic. Many Westerners are familiar with this country’s way of advertising, but rarely understand it—and that’s not just because of the language barrier. Japanese advertisements are used to having the viral spotlight because of their strange storylines, exaggerated expressions, and... Continue Reading →

Advertising Around The World: Sweden

Four our next stop in taking a closer look at advertising around the world, we arrive in the friendly nation of Sweden! What makes marketing unique in this nation? Read on to find out! The Scandinavian nation of Sweden comprises thousands of coastal islands, rocky mountain plains, and deep forests. This is a country that... Continue Reading →

Advertising Across the World: Africa

How do we advertise in new lands? What does it take to make sharp and successful campaigns for towns whose name you don't know how to pronounce yet? Welcome to GVSU Advertising Club’s new blog series, Advertising Around The World, where we take a look at advertising and marketing in different parts of the globe!... Continue Reading →

An Interview with Jeff Joanisse

By: Griffin Platto This Thursday, we have the exciting opportunity of welcoming Jeff Joanisse to Room 176 in Lake Ontario Hall. For a brief introduction, Jeff Joanisse is the co-founder, creative director, and executive producer at Th3rd Coast in Grand Haven. To prepare for the meeting, take a look at some of the questions I... Continue Reading →

Professor Panel

By: Griffin Platto Ever wonder what professors do in their free time? Or, what type of jobs they've had in the industry? Our Professor Panel is the perfect time to get some answers. We have a powerhouse of a panel eager to give a little bit about what they know, what they've done, and how... Continue Reading →

Ben Kaluski: The Business Side of Advertising

By: Griffin Platto Welcome back, members! We hope everyone had a wonderful holiday break. As we are all getting back into the swing of new classes, new professors, and new books to buy, one thing remains true—a great Advertising Club meeting is happening this Thursday with Mr. Ben Kaluski from Freshwater Digital. Freshwater Digital is... Continue Reading →

Let’s Talk Shoppe

By: Griffin Platto Our reverse agency tour was a great success! Rob McCarty, Natalie Topalian, and Zach Guy displayed industry life right from our very classroom seats! From giving a peek into their development process to explaining responsibilities of their position, their "tour" was a welcomed and distinct glimpse inside agency life in Grand Rapids.... Continue Reading →

Rivka Kawano: A Social Media Superhero

By Alex Knaisel If you’re a college student reading this, then you’ve probably heard your professors call your generation the tech savvy, technologically literate, or social media trendsetters. Before you get too cocky, we’ve met someone who knows a thing or two about making that same social media work for businesses and the real world... Continue Reading →

Choosing Advertising – Part 3

By Rachel Britton I went from a photography to a statistics to a mathematics major all in the course of two years. Even after I switched to a math major, I continued to take photography classes because I was still extremely interested in the subject. Luckily, I was hired at the Laker Store at the... Continue Reading →

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