Rachel Send, Marketing Strategist

By Katy Atkinson We spoke with Rachel Send about the role of research in creating inspiring non-profit brands. Rachel is currently working at Scott Allen Creative as a copywriter and project manager. On top of her other roles Rachel also conducts face to-face interviews that help her uncover meaningful brand insights for her clients. For... Continue Reading →

Beef Up Your Copywriting

By Dan Goubert Get paid to eat hamburgers! Now that I grabbed your attention (I learned that in Headline Writing 101), what if you actually could eat hamburgers and consider it "part of your job?" Let me back it up... On a basic level, advertising copywriters create the written words, known as "copy," for advertisements. This can... Continue Reading →

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