The Unclear Future of TikTok and its Advertising

By Richard Doyle Tik Tok is one of the fastest growing social networking applications ever made, sitting with over 2 billion users and receiving more downloads in a quarter than any other app in history. However, it could all soon come to an end as the app has been banned in India, Indonesia (temporarily), and... Continue Reading →

Advertising in Social Media

by Amanda Howard Where would we be without social media? More importantly, where would advertising be without social media? The textbook definition of social media is "websites and applications that enable users to create and share content or to participate in social networking" We understand this more simply as the Big 4: Snapchat, Facebook, Instagram,... Continue Reading →

Facebook: Making Advertising More Precise

By Katie Hermiller Facebook advertisements have existed since the start of Facebook, and they are not going anywhere anytime soon. How they are created is an aspect that all advertisers need to learn and understand, especially for social media purposes. Today, we will discuss the importance of utilizing Facebook advertisements and how we can create an... Continue Reading →

Facebook Advertising: Quick Tips

By Hannah Ketelhut Jason Dodge from Black Truck Media shared with our members last Tuesday about the benefits of social media advertising - specifically focusing on Facebook. Having a basic knowledge of Facebook advertising will be extremely beneficial for us as students as we enter the industry. Why is Facebook advertising so effective? Jason mentioned... Continue Reading →

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