What is strategy exactly? Think of strategy as the backbone of your advertising campaign, holding all of the pieces together. It is how you are going to achieve your core objectives, which is why you need a sold idea of what strategy approaches you will include, in order for your tactics, and creatives to... Continue Reading →
As you all might know or guess, the 2020 Tokyo Summer Olympics were postponed due to the pandemic. This brings up an interesting question though. How are they handling that? The Olympics are a very important event for any city hosting it, they predicted it would bring the city of Tokyo $2 billion alone! Not... Continue Reading →
The world's sixth largest country, Australia, is located between the Pacific and Indian Oceans. Australia, among most peaceful countries, values freedom, respect, fairness and the equality of opportunity. They continue to drive this home in their advertisement guidelines nationally. Australia is focused on making sure that all kinds of advertising complies with the law, and... Continue Reading →
Digital Trends 2021 Following up from our last blog that took a look at the ad industry as a whole in 2020, we’re going to be looking forward to seeing what trends and changes the industry may face as it evolves everyday. Find out what’s growing and what’s shrinking, what’s working and what isn't. So... Continue Reading →
Four our next stop in taking a closer look at advertising around the world, we arrive in the friendly nation of Sweden! What makes marketing unique in this nation? Read on to find out! The Scandinavian nation of Sweden comprises thousands of coastal islands, rocky mountain plains, and deep forests. This is a country that... Continue Reading →
(Image retrieved from: https://www.pentagram.com/) By Selena Alvarado This week we decided to take a look at an agency outside of west Michigan and explore the graphic design side agency, by taking a look at Pentagram. After being founded in London in 1972 they have gone on to become the world’s largest graphic and have moved... Continue Reading →
By Richard Doyle This Thursday the 12th, we will have the pleasure of having Randy Borns come in for the next meeting. Located in Room 176 in Lake Ontario Hall at 6pm. This is a visit you don’t want to miss. Don’t believe us? Well, hear what Randy had to say in this interview and... Continue Reading →
Because things get real, real fast 