Do you want to step up your game? Put your advertising skills to the test? Prepare yourself for an internship or your first job? Then consider entering the Addy's! The American Advertising Awards, also known as Addy's, is an annual nation wide advertising competition dedicated to acknowledging various creations in the advertising industry. They have... Continue Reading →
We had an absolute blast here at Ad Club this past semester, with having guest from all over the world join us and engage in a discussion about the industry. We all learned valuable advice, networked, and just had fun! This has been one of the most important times for advertising, so we were so... Continue Reading →
(Image retrieved from: https://www.pentagram.com/) By Selena Alvarado This week we decided to take a look at an agency outside of west Michigan and explore the graphic design side agency, by taking a look at Pentagram. After being founded in London in 1972 they have gone on to become the world’s largest graphic and have moved... Continue Reading →
This Thursday we will have the pleasure to hear from Derek Walker, founder of Brown and Browner. Derek is going to be talking about the ad industry, it's history, and it's future. In this blog we're going to learn a little more about Derek and get an idea of what he'll be discussing this Thursday.... Continue Reading →
By Richard Doyle As you may know we have some positions for the e-board opening up for next semester. This is a great opportunity for you, as being on the board really opens up a lot of doors and really sets you apart from others. Let's see exactly how being on the board can help... Continue Reading →
(GV Advertising Club does not own this image .) By Ryan Baldwin Up next in the Agency Overview is LaFleur Marketing! A digital marketing company based in Grand Rapids. Just like other agencies, they are hired by outside companies to assist them with their advertising and marketing needs. However, LaFleur Marketing likes to take a... Continue Reading →
By Richard Doyle Welcome to another series here at the GVSU Advertising Club, this time we will be going over a few different agencies, both in the Grand Rapids are and the world! To start it off we're going to be taking a look at Th3rd Coast Digital Solutions! Who is Th3rd Coast? Th3rd Coast... Continue Reading →
By Richard Doyle The next part of the Advlotuion series is here! Last time we saw some of the first examples of advertising back in Ancient Rome, this time we will be looking at the creation of the printing press and how it revolutionized advertising! The printing press was invented in 1440 by Johannes Gutenberg,... Continue Reading →
By Richard Doyle Tik Tok is one of the fastest growing social networking applications ever made, sitting with over 2 billion users and receiving more downloads in a quarter than any other app in history. However, it could all soon come to an end as the app has been banned in India, Indonesia (temporarily), and... Continue Reading →
By Richard Doyle Podcasts companies are growing, and sparing no expenses Spotify has been making a lot of big plays in building up its podcast platform. As you’ve probably heard they made an exclusive deal for Joe Rogan’s podcast in May, for a rumored $100 million dollars. Last week Spotify has yet again continued its... Continue Reading →
