Why You Should Apply to Ad Club’s E-Board!

By Richard Doyle As you may know we have some positions for the e-board opening up for next semester. This is a great opportunity for you, as being on the board really opens up a lot of doors and really sets you apart from others. Let's see exactly how being on the board can help... Continue Reading →

Agency Overview – LaFleur Marketing

(GV Advertising Club does not own this image .) By Ryan Baldwin Up next in the Agency Overview is LaFleur Marketing! A digital marketing company based in Grand Rapids. Just like other agencies, they are hired by outside companies to assist them with their advertising and marketing needs. However, LaFleur Marketing likes to take a... Continue Reading →

Agency Overview – Th3rd Coast

By Richard Doyle Welcome to another series here at the GVSU Advertising Club, this time we will be going over a few different agencies, both in the Grand Rapids are and the world! To start it off we're going to be taking a look at Th3rd Coast Digital Solutions! Who is Th3rd Coast? Th3rd Coast... Continue Reading →

Advolution – The Printing Press

By Richard Doyle The next part of the Advlotuion series is here! Last time we saw some of the first examples of advertising back in Ancient Rome, this time we will be looking at the creation of the printing press and how it revolutionized advertising!  The printing press was invented in 1440 by Johannes Gutenberg,... Continue Reading →

In-House vs. Agency – What Suits You?

By: Jessica Prestigiacomo So, you want to work in the advertising industry? But do you know what kinds of employers you want to work for? Let’s make it simple. There are two different types of advertising employers you can work for: in-house and agency. Each comes with potential positives and negatives, depending on your preferences.  ... Continue Reading →

Grand Valley’s NSAC Team is Going to Nationals!

It’s with great excitement to announce that our very own Grand Valley NSAC team will be heading to the National Competition! After placing first in their district, then sailing through the semi-finals, they now go on to compete one final time against the seven other finalists in the nation. Let’s congratulate them on their victories,... Continue Reading →

Ben Kaluski: The Business Side of Advertising

By: Griffin Platto Welcome back, members! We hope everyone had a wonderful holiday break. As we are all getting back into the swing of new classes, new professors, and new books to buy, one thing remains true—a great Advertising Club meeting is happening this Thursday with Mr. Ben Kaluski from Freshwater Digital. Freshwater Digital is... Continue Reading →

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