I would wager that most of you are familiar at least by name with NSAC. Whether a current or past teacher mentioned it in passing, or you had friends who have been part of the team, the GVSU National Student Advertising Competition team has quite the reputation. In the spirit of the District competition coming... Continue Reading →
What is strategy exactly? Think of strategy as the backbone of your advertising campaign, holding all of the pieces together. It is how you are going to achieve your core objectives, which is why you need a sold idea of what strategy approaches you will include, in order for your tactics, and creatives to... Continue Reading →
As you all might know or guess, the 2020 Tokyo Summer Olympics were postponed due to the pandemic. This brings up an interesting question though. How are they handling that? The Olympics are a very important event for any city hosting it, they predicted it would bring the city of Tokyo $2 billion alone! Not... Continue Reading →
The world's sixth largest country, Australia, is located between the Pacific and Indian Oceans. Australia, among most peaceful countries, values freedom, respect, fairness and the equality of opportunity. They continue to drive this home in their advertisement guidelines nationally. Australia is focused on making sure that all kinds of advertising complies with the law, and... Continue Reading →
Digital Trends 2021 Following up from our last blog that took a look at the ad industry as a whole in 2020, we’re going to be looking forward to seeing what trends and changes the industry may face as it evolves everyday. Find out what’s growing and what’s shrinking, what’s working and what isn't. So... Continue Reading →
Because things get real, real fast 