Advertising in Social Media

by Amanda Howard Where would we be without social media? More importantly, where would advertising be without social media? The textbook definition of social media is "websites and applications that enable users to create and share content or to participate in social networking" We understand this more simply as the Big 4: Snapchat, Facebook, Instagram,... Continue Reading →

The Power of “Internet of Things” with Kwesi Robertson and Sanaz Hamid

By Alex Rabideau This past Tuesday, Grand Valley's Advertising Club was visited by two lovely guests from Amway’s digital team, Kwesi Robertson and Sanaz Hamid. When most people think of Amway, the first thought that comes to mind are their health and beauty products; however, Kwesi and Sanaz informed us right off the bat that... Continue Reading →

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