Tokyo 2020: The Branding Stuck in Time

As you all might know or guess, the 2020 Tokyo Summer Olympics were postponed due to the pandemic. This brings up an interesting question though. How are they handling that? The Olympics are a very important event for any city hosting it, they predicted it would bring the city of Tokyo $2 billion alone! Not... Continue Reading →

Advertising Around The World: Australia

The world's sixth largest country, Australia, is located between the Pacific and Indian Oceans. Australia, among most peaceful countries, values freedom, respect, fairness and the equality of opportunity. They continue to drive this home in their advertisement guidelines nationally. Australia is focused on making sure that all kinds of advertising complies with the law, and... Continue Reading →

Advertising Around the World: Spain

¡Bienvenidos a España! Are you curious to know what ads are like in Spain? This is your chance. You would think that the same tactics as the United States would apply, but the differences in culture, consumer behavior, and digital trends are what make advertising in Spain so unique.  As of 2019, the population of... Continue Reading →

Advertising Across the World: Africa

How do we advertise in new lands? What does it take to make sharp and successful campaigns for towns whose name you don't know how to pronounce yet? Welcome to GVSU Advertising Club’s new blog series, Advertising Around The World, where we take a look at advertising and marketing in different parts of the globe!... Continue Reading →

Enter the 2021 Addy Awards!

Do you want to step up your game? Put your advertising skills to the test? Prepare yourself for an internship or your first job? Then consider entering the Addy's! The American Advertising Awards, also known as Addy's, is an annual nation wide advertising competition dedicated to acknowledging various creations in the advertising industry. They have... Continue Reading →

Derek Walker joins us, sneak peek.

This Thursday we will have the pleasure to hear from Derek Walker, founder of Brown and Browner. Derek is going to be talking about the ad industry, it's history, and it's future. In this blog we're going to learn a little more about Derek and get an idea of what he'll be discussing this Thursday.... Continue Reading →

Agency Overview – LaFleur Marketing

(GV Advertising Club does not own this image .) By Ryan Baldwin Up next in the Agency Overview is LaFleur Marketing! A digital marketing company based in Grand Rapids. Just like other agencies, they are hired by outside companies to assist them with their advertising and marketing needs. However, LaFleur Marketing likes to take a... Continue Reading →

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