The Top 5 Must Read Advertising Books

By Tomas Crawford The advertising industry has been around for over a century and the future looks promising. Ads surround us every day from the moment we wake up to the second we go to sleep. With so much information available and stories to tell, the books about advertising are endless. This probes the question... Continue Reading →

The Start of a New Year

On Tuesday Sept 11th we conducted our first Ad Club meeting of the year. Those in attendance were forced to put up with our silly telephone antics and other shenanigans, but everything turned out okay in the end. Ultimately because of the free pizza and free memberships. Most importantly we welcomed everyone to the start... Continue Reading →

Peter Corbett: Setting a New Standard

By Alex Rabideau This past Wednesday, Grand Valley’s Advertising Club had the wonderful opportunity to sit in on one of Peter Corbett’s presentations. If you are in the advertising industry, or want to be in the future, you should know who he is. Acting as the current CEO of iStrategyLabs, Peter and his crew have... Continue Reading →

Make Your Resume Stand Out

By Mari Bahovitz The key to landing any internship or job is having a presentable resume. Having one that is well put together makes you stand out as a potential prospect. As young advertising hopefuls, we have a unique opportunity when it comes to resume design. Many jobs only want that plain Jane resume, but... Continue Reading →

LinkedIn: It’s the Key to Your Future

By Mari Behovitz "What's the point of having a LinkedIn Account?" It's incredible how many times I have heard my classmates make this remark. Just the other day, one of my classmates mentioned that he thought at this phase in our lives it doesn't make sense to have a profile on LinkedIn. The phase he referred... Continue Reading →

Establishing Your Brand

By Jessica Krysinska Forget the logo, forget the color and font guidelines, and forget finding that perfect company name. This may be shocking coming from a graphic design enthusiast, but when it comes to establishing a personal brand, those should be seen as embellishments. Imagine building your brand the same way you build a sundae.... Continue Reading →

Getting Started with a Blog

By Michelle Marinos When you think of bloggers what comes to mind? Food lovers sharing some of their favorite recipes? Mommy bloggers talking about how cute their kids are? Your typical college student posting pictures from their most recent coffee shop visit (Yes, I have done this one myself, and I may or may not... Continue Reading →

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