Advertising in Social Media

by Amanda Howard Where would we be without social media? More importantly, where would advertising be without social media? The textbook definition of social media is "websites and applications that enable users to create and share content or to participate in social networking" We understand this more simply as the Big 4: Snapchat, Facebook, Instagram,... Continue Reading →

Snapchat Advertising: A New Way To Reach Millennials

By Danielle Talbot Snapchat has developed a whole new way of communicating with friends. It allows users to share short and consumable content that is only available for one to ten seconds. It’s like Twitter and Youtube combined. Snapchat is not meant to be used to sell a product or service. It is used to... Continue Reading →

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