Advolution – The Printing Press

By Richard Doyle The next part of the Advlotuion series is here! Last time we saw some of the first examples of advertising back in Ancient Rome, this time we will be looking at the creation of the printing press and how it revolutionized advertising!  The printing press was invented in 1440 by Johannes Gutenberg,... Continue Reading →

Podcast – The Next Big Thing in Advertising

By Richard Doyle Podcasts companies are growing, and sparing no expenses  Spotify has been making a lot of big plays in building up its podcast platform. As you’ve probably heard they made an exclusive deal for Joe Rogan’s podcast in May, for a rumored $100 million dollars. Last week Spotify has yet again continued its... Continue Reading →

An Interview with Jeff Joanisse

By: Griffin Platto This Thursday, we have the exciting opportunity of welcoming Jeff Joanisse to Room 176 in Lake Ontario Hall. For a brief introduction, Jeff Joanisse is the co-founder, creative director, and executive producer at Th3rd Coast in Grand Haven. To prepare for the meeting, take a look at some of the questions I... Continue Reading →

Graphic Design Workshop

By Christine Melvin On October 23rd, GVSU Advertising Club hosted their second annual Graphic Design workshop. Chris Fredricks, Visiting Professor of Graphic Design, led this years workshop. The event was focused on better understanding design, and how to talk about design. Fredricks started his talk with a rather bold statement, Design is Everything. He made... Continue Reading →

Advertising in Social Media

by Amanda Howard Where would we be without social media? More importantly, where would advertising be without social media? The textbook definition of social media is "websites and applications that enable users to create and share content or to participate in social networking" We understand this more simply as the Big 4: Snapchat, Facebook, Instagram,... Continue Reading →

Facebook: Making Advertising More Precise

By Katie Hermiller Facebook advertisements have existed since the start of Facebook, and they are not going anywhere anytime soon. How they are created is an aspect that all advertisers need to learn and understand, especially for social media purposes. Today, we will discuss the importance of utilizing Facebook advertisements and how we can create an... Continue Reading →

Technology Used in Advertising

By Alex Rabideau If you’re currently getting an advertising degree at Grand Valley State University, then you’ll most likely agree with me that technology isn’t talked about nearly as much as it should be! A large portion of our studies is geared towards: media buying, account management, tactical strategies, and other aspects within the advertising... Continue Reading →

Create a website or blog at WordPress.com

Up ↑