by Amanda Howard Where would we be without social media? More importantly, where would advertising be without social media? The textbook definition of social media is "websites and applications that enable users to create and share content or to participate in social networking" We understand this more simply as the Big 4: Snapchat, Facebook, Instagram,... Continue Reading →
By Delaney MacKenzie Last Tuesday Jacob Acker, who is an Alumni of Grand Valley and currently a Marketing Account Coordinator at RCP Marketing, spoke with our Advertising Club. RCP Marketing, as stated in the name, is a full-service marketing firm. After a brief introduction, Jacob began to discuss specifics about Twitter strategies and personal branding.... Continue Reading →
By Mari Behovitz You know that personal brand all of your professors have been telling you about? Well, you need one. Having a personal brand unique to you is a great way for you to stand out both in person and online. Your social media presence should align with your overall personal brand so that... Continue Reading →
